Amberger Products Competes in Consumer Electronics Where There Is a High

Multiple Choice

Amberger Products competes in consumer electronics where there is a high level of market and technological uncertainty.To address these challenges,Amberger Products does not commit itself to a particular product design or features early on; instead,it is geared to quickly and inexpensively assess if it has succeeded or failed with a design or feature,learn from its past,regroup and try again quickly.The option that Amberger Products uses is called a ________ option.

A) staged
B) positioning
C) stepping-stone
D) scouting