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    Exam 3: Consumer Learning Starts Here: Perception
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    What Occurs When a Stimulus Shares Some, but Not All
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What Occurs When a Stimulus Shares Some, but Not All

Question 16

Question 16

Multiple Choice

What occurs when a stimulus shares some, but not all, of the characteristics that would lead it to fit neatly in an existing category?


A) assimilation
B) accommodation
C) contrast
D) selective distortion

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