Multiple Choice
Consumers are bombarded with hundreds of marketing messages each day but "see" only a small portion of them because they screen out most of them. What is this an example of?
A) selective retention
B) selective distortion
C) selective exposure
D) selective sensation
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Selective perception includes selective exposure, selective attention,
Q33: Barry is really interested in wine, so
Q35: Which of the following is NOT part
Q38: Comprehension refers to a consumer's awareness and
Q38: Which reactions might occur when consumers attempt
Q40: In which type of unintentional learning is
Q41: In instrumental conditioning, all reinforcement must be
Q42: Sheri was having a few friends over
Q95: Accommodation occurs when a consumer easily recognizes
Q111: The term cognitive refers to a mental