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A Group of People Were Asked to Read a Magazine

Question 65

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A group of people were asked to read a magazine for 20 minutes while a television was on in a distant corner of the room. On the television was a series of 10 commercials that repeated every five minutes. A week after this happened the same group was asked a series of questions that consisted of picking one product or another. The results of this experiment were that the products that were shown in the commercials were chosen more often than not. What does this example demonstrate?


A) product placement effect
B) just meaningful difference
C) mere exposure effect
D) selective distinction

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