Multiple Choice
A television commercial for a travel agency featuring a trip to Italy included Italian music in the background and showed diners in a restaurant with the red and white tablecloths found in so many Italian restaurants. Which message characteristic that influences comprehension is this an example of?
A) priming
B) familiarity
C) stereotype
D) message congruity
Correct Answer:
Verified
Correct Answer:
Verified
Q51: Attribution theory tells us that communications provide
Q60: Most consumers in Canada have a schema
Q61: Which of the following involves the association
Q62: Someone tells you a phone number, and
Q65: The process of comprehension is influenced very
Q68: Which term refers to the extent to
Q69: Supporters of the buy local movement believe
Q111: Likeability of a source can influence message
Q138: The physical characteristics of a message refer
Q139: Name and describe the four mental processes