Multiple Choice
Many cold sufferers believe that when taking Buckley's Cold Medicine the experience will be unpleasant but worth it. The thought that the experience will be unpleasant can negatively affect consumers' comprehension and behaviour regarding this product. What are these thoughts influencing for consumers?
A) their adaptation level
B) their cognitive frames
C) their acceptance threshold
D) their expectations
Correct Answer:
Verified
Correct Answer:
Verified
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