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    CB Study Set 1
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    Exam 5: Motivation and Emotion: Driving Consumer Behaviour
  5. Question
    Which Term Refers to Extremely High Emotional Involvement in Which
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Which Term Refers to Extremely High Emotional Involvement in Which

Question 3

Question 3

Multiple Choice

Which term refers to extremely high emotional involvement in which a consumer is engrossed in an activity?


A) emotional expressiveness
B) contagion
C) flow
D) emotional labour

Correct Answer:

verifed

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