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    Exam 5: Motivation and Emotion: Driving Consumer Behaviour
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    Most Consumers Have Vivid Memories of Meaningful Events in Their
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Most Consumers Have Vivid Memories of Meaningful Events in Their

Question 25

Question 25

Multiple Choice

Most consumers have vivid memories of meaningful events in their lives. What is the term for these memories?


A) emotional memories
B) self-actualization memories
C) autobiographical memories
D) mood-congruent memories

Correct Answer:

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