Multiple Choice
Disney tries to create a magical experience for guests visiting its parks and resorts. The company knows that positive emotions can become stored as part of the meaning visitors have for Disney, and the company wants consumers to come back again and again. Which term refers to the positive emotion consumers experiences and store as part of the meaning of Disney?
A) emotional contagion
B) schema-based affect
C) nostalgia
D) mood-congruent knowledge
Correct Answer:
Verified
Correct Answer:
Verified
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