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Ken Is Purchasing a New Computer for His Family

Question 10

Multiple Choice

Ken is purchasing a new computer for his family. To make this purchase, he learns as much as he can understand about computers and decides which one he likes based on that information. Only then will he actually purchase a computer. According to the hierarchy of effects approach to attitudes, which hierarchy best describes Ken's actions?


A) behavioural influence
B) high-involvement
C) utilitarian
D) knowledge

Correct Answer:

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