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    Exam 7: Attitudes and Attitude Change
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    What Occurs When the Characteristics of the Person or Character
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What Occurs When the Characteristics of the Person or Character

Question 27

Question 27

Multiple Choice

What occurs when the characteristics of the person or character delivering a message influence persuasion?


A) primary effects
B) secondary effects
C) central effects
D) source effects

Correct Answer:

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