Multiple Choice
Which statement does NOT accurately summarize humour appeals?
A) Humour is most effective when it doesn't relate to the product being advertised.
B) Humorous ads can create a positive mood.
C) The overall effectiveness of a humorous ad depends on the characteristics of both the individual consumer and the advertisement.
D) The initial attitude that a consumer has regarding the product plays an important role in how a humorous ad will impact his or her attitude of the product.
Correct Answer:
Verified
Correct Answer:
Verified
Q56: Laurie has owned several Honda automobiles, so
Q57: Which of the following is NOT an
Q58: Which theory of persuasion proposes that consumers
Q59: In the elaboration likelihood model (ELM), which
Q62: Which component of attitude is exemplified by
Q63: Which of the following is NOT an
Q64: Which of the following makes fear appeals
Q65: Research has shown that taller, physically fit
Q66: The behavioural influence hierarchy suggests that behaviour
Q84: A key premise of balance theory is