Multiple Choice
A researcher is interested in conducting a survey in Canada and in Brazil, but she wants each survey to be in each country's native language. So she hires a graduate student from Brazil to translate the survey into Portuguese and hires another one to translate it back into English to ensure that the two surveys share the same meaning. What does using this technique, called back translation, help researchers to ensure?
A) translational equivalence
B) metric equivalence
C) verbal communication
D) verbal congruency
Correct Answer:
Verified
Correct Answer:
Verified
Q3: In Canada it is expected that people
Q4: Which term refers to the degree to
Q6: Define cultural norm and cultural sanction. Discuss
Q7: Which type of communication is the transfer
Q8: Which term reflects the values consistent with
Q10: An Asian consumer who responds to a
Q24: What is consumer culture, how does it
Q40: Etiquette represents the customary mannerisms consumers use
Q59: List the fundamental elements of verbal and
Q99: Responsibility as a CSV means the extent