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    Exam 10: Group and Interpersonal Influence
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    What Occurs When an Individual Yields to the Attitudes and Behaviours
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What Occurs When an Individual Yields to the Attitudes and Behaviours

Question 145

Question 145

Multiple Choice

What occurs when an individual yields to the attitudes and behaviours of other consumers?


A) conformity
B) formalization
C) aspiration
D) association

Correct Answer:

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