Multiple Choice
Beth and her girlfriends are 13 years old and are discovering make-up. They talk to each other about the different products and brands that they've tried. They love to talk about this and share their experiences with each other. Which type of word-of-mouth does this represent?
A) primary
B) organic
C) unscripted
D) amplified
Correct Answer:

Verified
Correct Answer:
Verified
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