Multiple Choice
Some marketers have employees use fake identities in blog posts and have them write positive product reviews in an attempt to influence consumers. Consumers participating in the blog are not aware that these are covert attempts to influence them. What this frowned-upon marketing technique known as?
A) shilling
B) infiltrating
C) opinion influencing
D) surrogate consumer influence
Correct Answer:
Verified
Correct Answer:
Verified
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