Which of the Following Does the Decision-Making Approach That Is

Multiple Choice

Which of the following does the decision-making approach that is used by a consumer depend heavily on?

A) price and quality of the products/brands considered
B) amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision
C) amount of involvement a consumer has with a product category or purchase and the amount of social influence affecting the decision
D) age and education of the consumer making the decision