Which Statement Does NOT Accurately Describe Brand Loyalty

Multiple Choice

Which statement does NOT accurately describe brand loyalty?

A) Brand loyalty directly influences behaviour because it does not include an attitudinal component.
B) Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.
C) Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies.
D) Brand loyalty influences the value of a product to a firm.