Multiple Choice
Tanya is considering purchasing a digital camera, so she searched "digital cameras" in Google and was overwhelmed with millions of results. There was so much information available that Tanya could not assimilate all of it. What is the term for this phenomenon?
A) information saturation
B) information overload
C) overexposure
D) information inertia
Correct Answer:

Verified
Correct Answer:
Verified
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