Multiple Choice
Coffee Maker Scenario
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Tim Hortons and Starbucks. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath and Beyond, Home Outfitters, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Verismo. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Tim Hortons coffee while none of the others did, and she ended up purchasing that one for $150 because that's her favourite brand of coffee.
-Refer to Coffee Maker Scenario. Jane knew about some of the brands of coffee machines, such as Tassimo, Keurig, and Cuisinart, but she didn't evaluate all of them in her decision making. What did these brands make up for Jane?
A) consideration set
B) inept set
C) awareness set
D) parsed set
Correct Answer:

Verified
Correct Answer:
Verified
Q49: Cognitive dissonance refers to the negative emotions
Q100: External search includes gathering information from sources
Q117: Donna's kids want hover boards but she's
Q118: Which of the following is a deeply
Q120: The affective decision-making perspective assumes that consumers
Q121: Which of the following is NOT a
Q122: Which of the following is the total
Q123: Which term refers to the behaviour that
Q125: Which statement does NOT accurately describe the
Q127: When does the consumer decision-making process begin?<br>A)