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Ava Is Considering Three Criteria When Selecting a New Winter

Question 59

Multiple Choice

Ava is considering three criteria when selecting a new winter parka: shell, insulation, and sourcing ethics. She has come down to two brands Canada Goose and North Face. What is the term for the evaluative criteria that are related to her actual choice?


A) primary criteria
B) performance criteria
C) consideration criteria
D) determinant criteria

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