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    Exam 13: Decision Making II: Alternative Evaluation and Choice
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    Perceptual Attributes Can Easily Be Evaluated Prior to the Actual
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Perceptual Attributes Can Easily Be Evaluated Prior to the Actual

Question 88

Question 88

Multiple Choice

Perceptual attributes can easily be evaluated prior to the actual purchase. What is another term for perceptual attributes?


A) search qualities
B) superordinate qualities
C) subordinate qualities
D) experience qualities

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