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It Is Difficult for Consumers to Assess the Quality of a Product

Question 115

Multiple Choice

It is difficult for consumers to assess the quality of a product just by looking at it. Oftentimes, consumers must use a product to determine the quality level, and even then it is still sometimes difficult to determine the quality. Which type of attribute is quality?


A) search
B) underlying
C) secondary
D) subordinate

Correct Answer:

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