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    Exam 13: Decision Making II: Alternative Evaluation and Choice
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    Which Term Refers to a Characteristic That Allows a Consumer
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Which Term Refers to a Characteristic That Allows a Consumer

Question 65

Question 65

Multiple Choice

Which term refers to a characteristic that allows a consumer to diagnose something distinctive about an alternative?


A) diagnostic
B) underlying attribute
C) signal
D) determinator

Correct Answer:

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