Joseph A Bank, a Men's Clothing Store, Has Recently Started Advertising

Multiple Choice

Joseph A. Bank, a men's clothing store, has recently started advertising weekly sales such as "three suits for the price of one," or "get 30% off your first item, 50% off the second, and 70% off the third." This type of advertising might result in consumers thinking the quality is not very good in order to offer such deep discounts. How are the advertising and promotion being used?

A) as a signal
B) as a cue
C) as a determinant attribute
D) as an underlying attribute