Multiple Choice
A consumer was deciding among three vacation options and ended up choosing the one that actually performed the worst on the most important attribute, price. Which type of decision rule was the consumer using that allowed this alternative to be selected?
A) conjunctive
B) lexicographic
C) exception
D) compensatory
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Consumer researchers have identified four major categories
Q22: Explain affect-based and attribute-based evaluations and discuss
Q59: When absolute rules are used, strict guidelines
Q60: Evaluative criteria are the attributes,features,or potential benefits
Q61: Consumers can handle only a small number
Q103: Research has shown that consumers feel discontented
Q105: Jane purchased her car just based on
Q111: Diet Coke is a brand of soft
Q112: Which type of product category is "vehicles"
Q116: Determinant criteria remain constant across situations.