Solved

Using Which Type of Decision Rule Does a Consumer Set

Question 101

Multiple Choice

Using which type of decision rule does a consumer set a minimum, but usually high, mental cutoff for various features and select the product that meets or exceeds this cutoff on any feature?


A) compensatory
B) conjunctive
C) disjunctive
D) elimination-by-aspects

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q22: Explain affect-based and attribute-based evaluations and discuss

Q59: When absolute rules are used, strict guidelines

Q61: Consumers can handle only a small number

Q82: Product traces are mental representations of stored

Q96: Size, shape, colour, and price are all

Q98: What are the two major types of

Q99: Jose is trying to determine the actual

Q100: Which decision rule do consumers use to

Q103: Research has shown that consumers feel discontented

Q105: Jane purchased her car just based on