Energy Bar Scenario
Product Nutrition Labels Provide Considerable Information for Consumers

Multiple Choice

Energy Bar Scenario
Product nutrition labels provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Clif Bar, Larabar, and ProBar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price, and fat content. This consumer would like an energy bar with a high protein content but low in calories, sugar, fat, and price that also tastes good. Information is easily found on nutrition labels for all but the taste attribute. This information is summarized in the following table:
$\begin{array}{llll}\begin{array}{l}\text { Attributes in order of } \\\text { importance }\end{array} & \text { Clif Bar } & \text { Larabar } & \text { ProBar } \\\text { Protein } & 10 \text { grams } & 5 \text { grams } & 8 \text { grams } \\\text { Calories } & 250 & 190 & 350 \\\text { Taste } & ? & ? & ? \\\text { Sugar } & 13 \text { grams } & 17 \text { grams } & 14 \text { grams } \\\text { Price } & \$ 1.13 & \$ 1.25 & \$ 2.50 \\\text { Fat } & 2 \text { grams } & 9 \text { grams } & 8 \text { grams }\end{array}$
-Refer to Energy Bar Scenario. Using the lexicographic rule, which energy bar would this consumer select?

A) Clif Bar because it has the highest protein content.
B) Clif Bar because it has the lowest price.
C) Clif Bar because it has the lowest sugar content.
D) Clif Bar because it has the lowest fat content.