True/False
Research has indicated that when expectations are not held with a strong degree of confidence, both disconfirmation and perceived performance affect satisfaction.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q26: Satisfaction measures that assess a consumer's satisfaction
Q27: The most commonly accepted theory of consumer
Q28: Consumer expectations can directly impact satisfaction, but
Q29: According to the expectancy/disconfirmation theory, when performance
Q30: When performance perceptions are more positive than
Q32: An inequitable exchange can occur when a
Q33: James purchased a Honda Accord and expects
Q34: _ can be thought of as the
Q35: Many consumer researchers advocate a theory that
Q36: Durable goods _.<br>A) are usually consumed quickly<br>B)