In Its Early Days, the Modern Dating App Tinder Focused

Multiple Choice

In its early days, the modern dating app Tinder focused on college students. It hired "college campus reps" to spread the word on campuses and student hangouts parties they were organizing. Guests were asked to download the app to enter the party and to tell their friends to find a date on Tinder before they were allowed in. What was this communication method based on?

A) experience
B) word-of-mouth communication
C) explicit promises from marketers through advertisements and other promotional activities
D) personal factors