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    Exam 14: Consumption to Satisfaction
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    Which Term Refers to Satisfaction Measures That Assess a Consumer's
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Which Term Refers to Satisfaction Measures That Assess a Consumer's

Question 23

Question 23

Multiple Choice

Which term refers to satisfaction measures that assess a consumer's satisfaction with various components of a product, service, or experience?


A) attribute-specific
B) confirmation
C) subordinate
D) direct, global

Correct Answer:

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