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    Exam 15: Consumer Relationships
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    Which Type of Behaviour Occurs When a Consumer Actively Seeks
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Which Type of Behaviour Occurs When a Consumer Actively Seeks

Question 107

Question 107

Multiple Choice

Which type of behaviour occurs when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event?


A) complaining
B) disconfirming
C) switching
D) anti-loyalty

Correct Answer:

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