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    CB Study Set 1
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    Exam 15: Consumer Relationships
  5. Question
    Which Term Refers to a Sense of Attachment, Dedication, and Identification
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Which Term Refers to a Sense of Attachment, Dedication, and Identification

Question 73

Question 73

Multiple Choice

Which term refers to a sense of attachment, dedication, and identification with a brand or service provider?


A) customer commitment
B) customer loyalty
C) customer share
D) customer consistency

Correct Answer:

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