Multiple Choice
Dissatisfied Customer Scenario
Meg went to a local nail salon to get a manicure and pedicure. Unfortunately, she got a nasty nail infection on two of her toes on her left foot the day after her manicure. She didn't go back to the shop to complain, but she told all of her friends about it and said never to go there. One of her friends suggested she should go back there to complain and demand compensation for her medical expenses and at least get her money back for the pedicure. Meg was just disgusted and didn't even want to go back there to complain. If she ever decides to get another pedicure, she certainly won't go back to that shop.
-Refer to Dissatisfied Customer Scenario. What conditions are making it highly likely that Meg will not return to this nail shop for another pedicure?
A) low competitive intensity and high switching costs
B) low competitive intensity and low switching costs
C) high competitive intensity and high switching costs
D) high competitive intensity and low switching costs
Correct Answer:

Verified
Correct Answer:
Verified
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