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    Exam 16: Marketing Ethics and Consumer Misbehaviour
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    Pierre Illegally Downloads a Lot of Music from the Internet
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Pierre Illegally Downloads a Lot of Music from the Internet

Question 55

Question 55

Multiple Choice

Pierre illegally downloads a lot of music from the Internet but feels that it is socially acceptable to do so. What kind of value does the music hold for Pierre?


A) hedonic
B) utilitarian
C) remorseful
D) self-actualization

Correct Answer:

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