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    Exam 16: Marketing Ethics and Consumer Misbehaviour
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    Which Theory Relies on the "I'm Working for You!" Selling
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Which Theory Relies on the "I'm Working for You!" Selling

Question 102

Question 102

Multiple Choice

Which theory relies on the "I'm working for you!" selling technique?


A) congruency
B) self-perception
C) equity
D) elaboration likelihood

Correct Answer:

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