CIGARETTE MARKETING SCENARIO The Marketing of Cigarettes, a Legal Product, Has a Controversial

Multiple Choice

CIGARETTE MARKETING SCENARIO
The marketing of cigarettes, a legal product, has a controversial past. Prior to 1988, there were no legal restrictions on cigarette advertising. Cigarette companies, however, complied with a voluntary code. The first part of it was that they would not advertise on television and they would also place small health warnings on print ads. The other part of this code placed a cap on advertising expenditures. In print ads, one particular company claimed that they made the perfect cigarette and another from the U.S. stated that they were the choice product of doctors. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continued to market the product. After May 1988, cigarette companies had to abide by the Tobacco Products Control Act. This prohibited all forms of advertising with some exceptions. Cigarette manufacturers got around this law by sponsoring sporting and cultural events using their corporate names instead of their brand names. Sporting and cultural events including golf, tennis, horse racing, auto racing, fireworks displays, and jazz festivals received a lot of money. In 2003 a complete sponsorship ban was put into place, but some people argued that these companies were simply trying to give back to the community. Even today the controversy continues, with one of the current issues being whether or not a website constitutes advertising.
-Refer to Cigarette Marketing Scenario Jose owns a convenience store and refuses to sell cigarettes even though he knows he can make a lot of money doing so. He believes it is ethically wrong to sell this harmful product. What is Jose's belief that selling cigarettes is unethical reflective of?

A) relativistic beliefs
B) moral conscience
C) moral beliefs
D) internal beliefs