Multiple Choice
The hierarchy of capabilities explains
A) how capabilities to do market research time-effectively and buy advertising cost-effectively, belong under marketing capabilities.
B) how capabilities are made up of processes that use resources to achieve a desired result.
C) how the CEO should have more capabilities than the CFO, the COO etc.
D) how core capabilities are more valuable than threshold capabilities.
Correct Answer:
Verified
Correct Answer:
Verified
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