The Final Appraisal of the Strengths and Weaknesses of a Firm's

Multiple Choice

The final appraisal of the strengths and weaknesses of a firm's resources & capabilities

A) is a quantitative appraisal by an objective outside body.
B) requires insight and understanding of a firm's industry, and its position within the industry.
C) requires artistic flair and creative questioning.
D) requires detailed knowledge of business strategy theory, and all its intellectual roots.