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Martin Spent a Lot of Time and Money Getting into the Most

Question 40

Multiple Choice

Martin spent a lot of time and money getting into the most exclusive country club. Despite the fact that the golf course and other amenities turned out to be similar to his old club, he is much more enthusiastic about the new one. This reaction is know as ______.


A) escalation trap
B) effort justification
C) sunken cost fallacy
D) Stockholm syndrome

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