Multiple Choice
Researchers at PPG Industries spent time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be better than the existing windshields. This suggests PPG most likely has which type of orientation?
A) exchange
B) production
C) sales
D) customer
Correct Answer:

Verified
Correct Answer:
Verified
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