Multiple Choice
Which of the following best describes a sales orientation?
A) Consumers can be convinced to buy goods or services even though they do not need them.
B) Sales-oriented firms understand the needs and wants of the marketplace.
C) Sales-oriented firms give maximum emphasis to society's long-term best interests.
D) Intermediaries are encouraged to push manufacturers' products aggressively.
Correct Answer:
Verified
Correct Answer:
Verified
Q10: The societal marketing concept considers society's long-term
Q38: Which of the following is a drawback
Q95: Which of the following is the meaning
Q96: Shoppers at a supermarket can request Smart
Q101: 3D Systems is a company that uses
Q102: What is the primary tool used by
Q103: Which of the following is a sales-oriented
Q104: What type of company assumes that a
Q105: What is the most important part of
Q126: Four competing philosophies strongly influence the role