For Years, Richard Branson, Founder of the Virgin Group, Has

Multiple Choice

For years, Richard Branson, founder of the Virgin Group, has believed in customer service. He believes that good customer service stems from an environment founded on "a chain, one that is consistent from beginning to end." Which idea has Virgin Group captured in this short phrase?

A) the societal concept
B) Maslow's hierarchy of needs
C) the marketing concept
D) the sales-orientation philosophy