Levi Strauss Has Developed a Line of Jeans That Does

Multiple Choice

Levi Strauss has developed a line of jeans that does not use any chemical dyes to colour the pants. Consumers like the look of the jeans, and Levi's use of all-natural dyes is good for the environment. The production of this line would be consistent with which type of orientation?

A) societal marketing orientation
B) supplier orientation
C) sales orientation
D) production orientation