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Surj Went to Second Cup and Ordered a Vanilla Latte

Question 108

Multiple Choice

Surj went to Second Cup and ordered a vanilla latte on a Monday. He ordered the same drink from the same barista every day. A week later the barista, Jane, asked him if he would like his "usual." What this an example of?


A) commitment selling
B) relationship marketing
C) transactional marketing
D) market engineering

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