Multiple Choice
Which of the following best describes customer relationship management?
A) It involves linking all processes of a company from its customers through its suppliers.
B) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.
C) It is used more by sales-oriented firms than market-oriented firms.
D) It is most extensively used by production-oriented firms.
Correct Answer:
Verified
Correct Answer:
Verified
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