In Asia, Procter & Gamble (P&G) Discovered Consumers Like to Experiment

Multiple Choice

In Asia, Procter & Gamble (P&G) discovered consumers like to experiment with different brands of shampoo, so most shoppers shy away from the family-size bottles so popular with North Americans. Now, most of the shampoo the company sells in the Far East is packaged in single-use sachets. Which factors did P&G respond to when it changed its Asian packaging?

A) demographic factors
B) competitive factors
C) technological factors
D) social factors