Multiple Choice
Many people in Canada choose to drink light beer because Canadians value thin and fit bodies. In Europe, light beers have had little success because flavour is valued more highly. For international beer manufacturers, what does this difference illustrate?
A) how demography influences marketing
B) how competition influences marketing
C) how social factors influence marketing
D) how economic conditions influence marketing
Correct Answer:
Verified
Correct Answer:
Verified
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