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The British Can Be Said to Be Overly Polite, Have

Question 99

Multiple Choice

The British can be said to be overly polite, have a love of dogs and tea, and have a unique sense of humour. How do marketers refer to these values collectively?


A) a country's ethical system
B) a country's culture
C) a country's ethnocentricity
D) a country's socialization

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