Monroe Plans to Market Its Shock Absorbers in Several Different

Multiple Choice

Monroe plans to market its shock absorbers in several different global markets. It plans to rely on extensive advertising. Before implementing this plan, what should its advertising manager be aware of?

A) Globally, the least standardized of all advertising media is the newspaper.
B) Some cultures view a product as having less value if it has to be advertised.
C) Language barriers and translation are rarely a problem.
D) The hard-sell tactics used in North America work well around the world.